Feature story · Keap to HighLevel

83,652 contacts moved off Keap, with zero failures, while opening a new product and a membership in early August.

Irene Lyon's business moved in stages, and nothing switched over until it was tested.

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By the numbers
83,652contacts moved
0failures
58,071reached by the first full-list send

The existing products kept selling the whole way through.

The before

A ten-year archive, and no time for the move.

Irene Lyon's business teaches online, with a ten-year archive on Keap, more than 80,000 contacts, a weekly newsletter, lead magnets and products selling every day. Seth Lyon runs the business's tech himself; what he didn't have was the time for the move.

The stakes

The move had to happen while the business changed how it sells.

A live program that ran twice a year was becoming one program people can join any time, plus a membership, opening in early August. The existing products had to keep selling through all of it.

What we did

We moved the business in stages.

  • Contacts: a test batch first, then all 83,652, with zero failures.
  • Email: the weekly newsletter moved to HighLevel on its own dedicated sending IP. The first full-list send reached 58,071 people.
  • The new program and the membership opened on HighLevel, and the existing products kept selling the whole way through.
  • Then the rest: the email cutover and the lead magnets, then 25 replay products and 13 Leadpages pages.
  • The last step: Keap stopped receiving new data, and the final 234 contacts were loaded and read back out of the live account, every one.
The move, in stages
1
A test batch firstchecked before the rest moved
2
All 83,652 contactszero failures
3
The weekly newsletteron its own dedicated sending IP
4
The new program and the membershipopened on HighLevel
5
The restlead magnets, 25 replay products, 13 Leadpages pages
6
Keap stopsthe final 234 contacts read back, every one

The existing products kept selling the whole way through.

The after

One system.

Email, lead magnets, checkout, the new program and the membership, all in HighLevel. 83,652 contacts, zero failures.

How we know it worked

Read back, contact by contact.

Every failure in the contact run was found and corrected before the move was called done. The final load was read back out of the live account, contact by contact.

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