Wit & Craft: From Referral-Dependent to Automated Lead Generation

When Wit & Craft partnered with Simple Automations through The Agency Scale HighLevel Implementations Program, they had no sales and marketing technology infrastructure in place. Despite being a successful branding agency, they were entirely dependent on referrals, leading to unpredictable income fluctuations. While highly skilled in their craft, the thought of setting up CRM technology and backend systems was overwhelming—a hurdle that had held them back for years.

The Simple Automations team helped build their complete technology foundation from the ground up, transforming their operations and creating predictable lead flow.

Key Transformations

🔄 Complete Technology Infrastructure

Built comprehensive CRM system
Implemented client management tools
Created members area for course delivery
Established community spaces for group coaching
Set up streamlined invoicing and onboarding

💰 Sales System Implementation

Deployed AltAgency’s Consultation Engine 2.0 including:
- Strategic booking calendar
- Custom booking funnel
- Automated follow-up sequences
- Sales pipeline management
Comprehensive training on pipeline management

📈 Lead Generation & Nurture Systems

Implemented multiple lead magnets:
- PDF lead magnet download system
- Mini-webinar funnel
Created robust nurture sequences:
- Weekly newsletter automation
- Daily social media scheduling
- New lead welcome sequence
Established complete conversation management:
- Email templates
- Text messaging
- DM management

🎯 Team Empowerment

Comprehensive system training
Pipeline management mastery
Content management workflows
Calendar management processes
Complete documentation

Results

Successfully generated first non-referral leads
Created predictable lead flow through marketing funnels
Built automated systems that eliminated without the need for new hires
Enabled team to create their own implementations
Transformed from tech-hesitant to tech-empowered

What made Wit & Craft's transformation particularly impressive was their commitment to action. Once Simple Automations built their foundation, they immediately began leveraging every aspect of the system—launching a weekly email newsletter that grew to twice-weekly, implementing daily social posts, and eventually expanding into paid advertising after their first year.

Here's what Jon Czeranna, Executive Creative Director and Partner at Wit & Craft, had to say:

Christopher of Simple Automations transformed our agency with his HighLevel CRM expertise. He turned our non-existent pipeline into a powerful lead conversion machine. In weeks, he built a custom CRM with smart automations, boosting our client intake and sales. His guidance improved customer relationships and created an effective lead nurturing system. Christopher's knowledge and ability to simplify complex systems are unmatched. He doesn't just build CRMs; he empowers businesses. If you're struggling with lead management or low conversion rates, Christopher is your solution. His services are an investment that will enhance efficiency and increase revenue.

The best part? Wit & Craft finally has the technological foundation they spent years wanting but never knew how to build. Simple Automations' implementation expertise didn't just give them a CRM—it gave them the confidence and capabilities to drive their own growth.

Next Step: See How We Can Help

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